UTU Cars
How we turned a founder's logo into a brand ready for market
The Mission
UTU had been consulting on electric vehicles and selling two-wheelers. Go Electric was taking it to market for real: three-wheelers and four-wheelers, partnerships with financing institutions to put an EV within reach of an ordinary buyer, and a pre-order model where customers configure a vehicle and wait for it to be built. The plan was big. The brand was a logo one of the founders had drawn.
What we delivered
A full identity, built out from the wordmark: the T in UTU redrawn as an electric bolt, so the name says what the company does before any copy has to. It stretches across the new product lines, the financing partnerships and the pre-order journey — and it went to work at the Green Africa Expo 2023, where a suite of print and event collateral put UTU in front of a global, sustainability-minded audience.
- Messaging
- Brand Foundation
“It's about the planet and its people advancing and thriving. E-mobility is at the heart of it and that's UTU.”
Eve Maina
Managing Director, Go Electric
Next case
Gigafit Pro