A fast-growing e-mobility company needed to graduate from promising startup to a brand that could command real authority and trust, as it worked to accelerate the adoption of electric vehicles across the region.
We built the visual identity from the ground up, reimagining the 'T' in UTU as a dynamic electric bolt — a wordmark that stayed instantly readable while quietly signalling power, innovation and sustainability across every touchpoint.
That identity proved flexible enough to carry UTU's presence at the Green Africa Expo 2023, where a dedicated suite of print and event collateral positioned the brand for a global, sustainability-minded audience.
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