Insights
Brand Insights, freely given.
Branding and growth notes from the studio floor — what we've learned shipping 40+ brands across East Africa.
2026-05-01Naming
Naming your business: a founder's field guide
A good name is an asset that compounds; a bad one is a tax you pay on every ad. How we run naming sprints that end in something you can own.
2026-07-31Brand Strategy
One Big Idea
Most businesses tell customers everything they do and get remembered for nothing. The discipline of choosing one idea — and building the whole brand around it.
2026-07-30Brand Strategy
Build a Brand People Believe In
Loyalty is a transaction. Belief is an identity. Six structures every belief system shares — and how to build them into your brand.
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24 checks that make a brand feel worth ten times its budget — before you spend it. Yours with the newsletter, free.