Ayers
Ayers had real product credibility — a flagship hair dryer and a growing foot spa massager range — but no brand foundation to match, and packaging that undersold it in front of the salons, barbershops and spas it needed to win over.
Over four months, we moved from ideation through consumer research with the trade buyers Ayers actually sells to, building a brand foundation and a packaging system for the hair dryer and foot spa range designed to read as premium at a glance on a salon shelf.
The work carried through to final, print-ready packaging direction — proof that Ayers could stand next to established salon-trade brands, not just compete on price beneath them.
“Kogi and team built our brand and our route to market in one motion. Six months in from no product to product in market, and Ayers finally looked like the company we always claimed to be.”
Dan Gicho
Managing Director, Superior Beauty Stores
Next case
Andhari Suites